One useful tech tip for using ChatGPT effectively is to provide clear and concise prompts. By being specific about what you want to discuss or inquire about, you can receive more relevant and accurate responses. Additionally, breaking down complex questions or topics into smaller, digestible parts can help ChatGPT better understand and address your queries. This approach can lead to more meaningful and productive interactions with the AI model.
Here are examples of clear and concise prompts for using ChatGPT:
- Instead of: "Can you tell me about the history of artificial intelligence and its impact on society?"
- Try: "Brief history of AI and its societal impact
- Instead of: "I'm having trouble with my computer, can you help me fix it?"
- Try: "Troubleshooting computer issues: common solutions."
- Instead of: "What are the best strategies for digital marketing in today's competitive landscape?"
- Try: "Effective digital marketing strategies for competitiveness."
- Instead of: "Tell me everything you know about iMIS billing."
- Try: "Overview of the iMIS billing process for billing a new member:."
By providing clear and concise prompts like these, you can help ChatGPT understand your query more easily and provide a focused and relevant response. |
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| What sunny destination are you jetting off to for spring break? We hope you and your family have a blast. However, if you plan to connect to corporate IT resources before you go, please let us know. Since a significant amount if IT threat activity originates from outside the US, most cloud systems (such as Office 365 email) are inaccessible from computers outside the US. AT has a process to grant you access from the country(s) you travel to, while restricting access from all other countries. Please submit a ticket to AT in advance of your travel, so we can prepare access and allow you to be productive in the limited (work) time available while on vacation. |
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SPAM filtering is undergoing dramatic changes over the next 3 months. You may have heard about DMARC changes, and One-Click unsubscribe links will soon be required. You must address these changes to maintain communication with your members.
Watch your inbox for our upcoming webinar to learn more about these changes and how your organization needs to respond. |
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| Increase Your Security Score - Go Password-less |
Are your users tired of managing passwords? Changing passwords, complexity requirements, or just plain remembering passwords. Come learn how you can INCREASE your security by leaving passwords in the past. Windows now has options that allows your users to utilize a password-less environment via biometrics and/or company owned security devices.
Password-less technology is a strong two-factor authentication, that combines your work computer with a PIN, biometric user input (facial recognition or fingerprint), or security device. In other words, you will sign into your work computer using facial recognition, fingerprint recognition and/or a PIN and no additional effort or password requirement on your part. Join us to learn more about this password-less option as well as legal requirements in Illinois of which you should be aware.
Join us April 25th at 1:00 PM CT to learn more. |
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ASI Chairman's Circle Award |
| At the ASI 2024 Business Summit, AT was the recipient of ASI’s Chairman’s Circle Award. This award recognizes outstanding performance by Authorized iMIS Solution Providers and Consultants. |
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When creating content for your website, one important thing to keep in mind is that your perception of how people use websites is different than how they actually use them. As content creators, we often act as if people are going to pore through each page, read all the text, and weigh options before deciding where to go next.
Ask yourself this question: When was the last time you were on a website and read every single word on the page? I can bet that what you are really doing is:
- Glancing at each new page
- Scanning some text by looking at headers, bullet points, and other things that stick out at you
- Clicking on the first link that vaguely resembles something you are looking for
End-Users are always in a hurry to find what they are looking for, and there isn’t much of a penalty if they guess wrong (unless it comes to a financial transaction!). Thus, design for scanning, not reading!
Here are some tips to help you achieve that:
- Create visual hierarchies by using headers and bullet points
- Use conventions and standards found in common websites (i.e. a magnifying glass for search)
- Break up pages into clearly defined areas
- Make it obvious what can be clicked
- Eliminate distractions
- Format the content so that it is easy to scan
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How Federated Search Supercharges Member Engagement
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Imagine a member landing on your association's website, clicking around trying to find the resources they need only to click away to a Google search, frustrated and annoyed because they didn’t find what they were looking for.
If your CMS, AMS, LMS, publications, online communities, and podcasts have created content silos, it’s time for federated search.
Federated search creates a unified bridge across your content ecosystem, making it simple and seamless for your members to find all the valuable content your organization has to offer - and all in one place.
It has AI-powered algorithms that seamlessly crawl and index information from all disparate sources. This creates a centralized knowledge base, accessible through a single search bar. Members are no longer lost in a maze of information. They gain immediate access to a treasure trove of relevant content, resources they may not have even known existed.
Federated search unlocks a multitude of benefits for your association:
- Enhanced Member Engagement: Personalized content experiences foster deeper member satisfaction and loyalty.
- Content Optimization: Map your vast content library to member needs, maximizing the impact of your existing resources.
- Data-Driven Strategies: Gain actionable insights through intelligent metrics that guide continuous improvement of your content strategy.
Federated search represents a paradigm shift in association engagement. Embrace this technology and watch your members satisfaction soar. By breaking down data silos and leveraging the power of AI, you can transform your association into a thriving content hub.
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| Swipe Right If You Are a Marketing Automation Match |
Growth and engagement. Data automation. Omni-channel marketing. RevOps. All buzz words. But like anything, you need to evaluate whether the proverbial ‘buzz’ makes sense for your org.
As an iMIS user, you’re no doubt at a crossroads. You’re looking at moving your digital footprint up a notch. You're considering moving into the world of omni-channel marketing automation.
But with all of the sales static out there, it’s difficult to determine whether the ‘next step’ is the right step for you. That’s why we’re here. After having worked with hundreds of iMIS users over the years, we gleaned enough use case trends to recognize the ‘tells’ on readiness for the iMIS community.
Key indicators for marketing automation readiness.
The first step to determining whether marketing automation is a fit—gauging cultural readiness. And this readiness isn't rendered solely to you. Or your marketing team. No, readiness needs to drip from every nook and cranny within an organization before even evaluating options.
This is a huge move. It's not just about the tech stack that you choose. It's ensuring that the people behind the stack are philosophically aligned with the modernized principles and best practices that anchor the platform.
The first question shouldn't be, "are we ready for marketing automation." Quite the opposite. The first question should determine where you currently stand as an org and marketing team, and where you want to be (see below).
If your team does, in fact, fall into the Transitional Marketer category and you want to evolve into a Modern Marketer position, then marketing automation should be on your radar. |
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But, of course, that's just the beginning. Here are calcified ways to determine whether you’re ready for omni-channel, omni-data marketing automation:
- Communication authenticity: Imagine building relationships with your audiences based on just plain knowing them better. If you’re looking for a tech stack that not only leverages the data coming from iMIS, and blends it with behavioral data (i.e. web page hits, article views, social follows, etc.), then you may be ready.
- Marketing efficacy: If you want to know what campaigns are driving publication conversions, or want to know what content within your newsletter is resonating best with your members, then you may be ready.
- Operational efficiency: If you’re a small team representing multiple marketing programs and goals with very little bandwidth, then you may be ready.
- Data centricity: If you’re sitting on a wealth of transactional and behavioral data, but your data sources are disconnected, negatively impacting segmentation and campaign performance, you may be ready.
- Aspirational productivity: If you have visions of how to get results through more modernized marketing practices without the right data and tech stack in place, you may be ready.
That's first and foremost what you should be considering before embarking on martech comparisons. Another more data-driven gut check is to compare your metrics over the years. If your org KPIs are either non-existent or slowly declining, you may be ready for omni channel marketing automation. In other words, if you:
- Have no way to report out on attributable conversions
- See declining member recruitment numbers
- Continue offering stifled and underwhelming member experiences
- See declining member renewals and program revenue
- Have gaps in audience, campaign, and marketing spend intel
- Have gaps in business intel to drive strategic org planning
If your org is aligned with even two or three of these indicators, you may be ready for the next step. The automated workstreams, communications, and campaigns afforded through marketing automation can grow your team’s capacity, free up staff time for strategy, and optimize campaigns for results.
At HighRoad, we're primed to help you assess readiness so that you make the right move, the right way. As data integrators and activators, we're here to help you along the way. Check us out. |
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As the sun rose on a crisp March morning, I headed to Geveva High School. I eagerly joined the team of dedicated volunteers at Young Hearts for Life (YH4L). Our mission: to provide free cardiac screenings to high school students and identify those at risk for sudden cardiac death. As someone who has had his own cardiac "scares," this opportunity felt extra special.
Three years ago I joined the Board of a local charity: The Geneva Community Chest. Our mission is to support local social service organizations in Geneva and the surrounding communities. One of these organizations is the Kristoffer Larsen BIG HEART Foundation. This foundation was setup to honor the memory of Kristoffer who suffered sudden cardiac death at the age of 22. The BIG HEART Foundation partners with YH4L to provide screenings to GHS students. Many of my fellow board members volunteered at Geneva High School where we screened almost 1000 students.
What Is YH4L?
Young Hearts for Life is a cardiac screening program that focuses on electrocardiogram (ECG) testing. Founded by Dr. Joseph Marek, YH4L has become the largest ECG screening program in the United States. Its goal is to detect previously undiagnosed cardiac conditions that could lead to sudden cardiac death (SCD).
The Screening Process
- Volunteer Training: Before the screening event, I underwent specialized training. This program equipped me with the knowledge and skills needed to perform ECGs on students.
- Screening Day: Arriving at the local high school, I joined fellow volunteers. We set up stations, prepared our equipment, and eagerly awaited the students. I was lucky enough to be paired with a nursing instructor from a local community college.
- Quick, Painless ECGs: As students filed in, we explained the process to them. The ECG itself was quick, painless, and non-invasive. Electrodes were placed on their chest, and within minutes, we had valuable data.
- Identifying At-Risk Students: The ECG results are analyzed by physicians. Students who needed further evaluation due to abnormal findings are contacted. These young adults might otherwise have gone undetected until a critical moment.
Impact and Accomplishments
- Over 310,000 ECGs: Since 2006, YH4L has performed over 310,000 free ECGs on high school and college students. These screenings have been instrumental in identifying previously undiagnosed cardiac conditions.
- Life-Saving Discoveries: More than 3,300 young adults have been identified with potentially life-threatening conditions. Early detection means timely intervention and better outcomes.
- Community Involvement: YH4L trains community volunteers like me to perform ECGs. Over 21,500 volunteers have participated, spreading awareness and saving lives.
- International Impact: YH4L’s screening data has contributed to international criteria for ECG interpretation. Our founder, Dr. Joseph Marek, played a key role in developing these standards.
My volunteer day with YH4L was more than just a screening event; it was an opportunity to make a difference. Each ECG we performed represented a chance to save a life. I knew that our collective efforts would ripple through time, ensuring healthier hearts for generations to come. |
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I recently attended a seminar on the EVIL strategy workshop at the ASI Executive Business Summit, and I'm excited to share what I learned with you. This planning approach redefines negativity, transforming it into positive user experiences. During the session, we even explored the idea of turning waiting at a doctor's office into a challenging scenario.
Imagine a room filled with professionals from diverse backgrounds, all motivated to address problems through creative means. That's what the EVIL workshop was like-a place where everyone's ideas came together to find solutions.
We started by learning about the EVIL steps:
- Examine: Understand User & Business Context
- Villainize: Design the Worst User Experience
- Invert: Transform Negative into Positive
- Leverage: Align & Evolve Strategy
Initially, it seemed unconventional, but as we delved deeper, its potential to spark creativity became evident. We talked about our scenario, figuring out what the end user would need. Then, we got to the fun part: making the problems seem like villains. We came up with all kinds of crazy ideas about what could go wrong. After that, we turned things around. We took the identified problems and transformed them into opportunities for positive change. We turned our lemons into lemonade. Finally, we made sure our ideas fit with what businesses want and what users need. It was cool to see that our ideas could actually work.
In the end, the EVIL workshop was all about thinking in new ways and trying new things. It showed us that facing problems head-on can lead to creative ideas. The EVIL strategy gave me new ways to think about solving problems, and I can't wait to apply these insights in practice. |
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| Management Group Releases AI Tools |
The American Management Association’s products are designed to support a workforce that’s still learning to use—and trust—generative AI.
Read More |
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| Smart Social Media Strategies for Conferences |
Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
Read More |
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We have an archive of our newsletters and industry related
articles available on our website, click HERE to access them.
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| Higher Logic: Super Forum |
Location: Gaylord National Resort & Convention Center National Harbor, MD
Higher Logic’s 14th annual Super Forum returns April 10-12, 2024, with two full days of sessions to help you discover the SPARK that connects the dots between community and your customers.
AT is sponsoring and exhibiting at the event and we hope to see you there! |
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| iUG: Back-to-Basics Series: iMIS Events Management |
Location: Online
Learn how you can publish and manage your events and begin taking event registrations through iMIS. Whether virtual, seminars, in-person conferences or webinars - maintain them in iMIS. Learn how to find and add events, enter functions, manage confirmations, send receipts, run basic reports, and more.
AT's Tricia Marshall will be presenting, register now! |
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| Association Forum: From Raw Data to Real Insights: Preparing Your Association for AI |
Location: Online
You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has been around for years. It’s the new generative AI tools like ChatGPT and Bard that have captured the attention – and imagination – of industry and associations alike. However, before you can start to see their impact on your association, you need to understand the role your data plays in getting the most out of AI. |
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| APRIL |
| 25 |
| 2:00 PM - 3:00 PM ET |
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| Association Analytics: Using Your Data to Uncover Non-Dues Revenue Streams |
Location: Online
Many associations are facing declining membership dues. In order to grow, associations need to diversify revenue streams.
Special guest and non-dues revenue expert Teri Carden will join us to discuss how associations can find non-dues revenue opportunities by: ncovering new audiences for your events, publications and learning courses (hint - these could be non-members)
- Repackaging, repurposing and remarketing existing content to different members
- Developing new products that members and non-members want
- Much more!
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| MAY |
| 30-31 |
| 8:00 AM - 4:30 PM |
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| ASAE MMC + Tech 2024 |
Location: Walter E Washington Convention Center, Washington, DC
The Marketing, Membership, Communications +Tech Conference (MMC +Tech) gives association and nonprofit professionals the insights necessary to take their marcomm, membership plus technology strategies to new heights. Learn the latest in engagement, technology, and trends from industry innovators.
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| AAMSE Annual Conference |
Location: The Westin Savannah Harbor, Savannah, GA
The AAMSE Annual Conference provides the perfect platform to connect with medical society professionals and learn how to advance your society. From attending sessions and networking, to enjoying the historic city of Savannah, attendees will leave the event inspired with a renewed sense of purpose to address the challenges in organized medicine. Presented by leading experts and industry professionals, the hand-selected educational sessions will help grow membership, build loyalty, sharpen marketing skills, adapt to changing technology, and keep your association relevant. |
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| ASAE Annual Meeting |
Location: Huntington Convention Center, Cleveland, Ohio
The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange knowledge, resources, strategies, solutions, and more. Over three days of learning, growing, and finding inspiration, attendees are equipped with a year’s worth of support in their daily responsibilities as leaders in the association industry.
The ASAE Annual Meeting provides a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. |
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| iUG 2024 Annual iMIS Users Conference |
Location: Crystal Gateway Marriott, Arlington, Virginia
The 2024 Annual iMIS Users Conference is your chance to jump start your career with the tools, strategies, training, and connections you need to advance both your career and your organization. |
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